TAREK AYOUB
Marketing // Product Development
RESUME
// 4 Years-Experience in the Integrated Marketing Communication
// Excellent verbal and written communication skills
// Proficiency in Digital & Social Media
// Proficiency in the Adobe Creative Suite
// Experience in Developing Effective Marketing Strategies and Media Plans
// Experience in Conducting Market Research and Preparing Creative Briefs
// Experience in Planning, Developing and Implementing Full Fledge Advertising Campaigns
// Liaison with Clients, MBUs, Media, Suppliers, Creative and PR Agencies
Professional
info
Work
experience
FREELANCE - Comfort Garments - Present
// Managed Company's Branding Program
VOLUNTEER - Smilezone (with contributions from Tim Hortons)-(Ontario, Canada) 2013
// Contributed in the rebranding strategy
VOLUNTEER - Smilezone (with contributions from Tim Hortons)-(Ontario, Canada) 2013
// Contributed in the rebranding strategy
VOLUNTEER - ASC Public Relation (Ontario, Canada) 2012
// Volunteered at the Toronto Fashion Week 2012- Brand: Mackage
MARKETING MANAGER, Plus Holding – Media & Real Estate (Lebanon, UAE) 2010-2011
// Contributed to an exceptional sales record in “Fanar Residence” (70 units) & “Monteverdi 81” (50%) during a 2 days pre-launch event.
// Contributed in reviving sales in Plus Towers I & II (luxury real estate project) launched in 2008 by 10%.
// Succeeded in positioning Plus Brokers as a leader real estate boutique and contributed to its Business Development through preparing the ground for a franchise opportunity in UAE.
// Enhanced Group Plus (OOH media provider) brand image by developing the first sales catalogues for each country of operation and promoting its services across the regionProposed and helped in incorporating an eco-friendly solution for grand format printing.
// Assisted in improving the holding’s corporate profile quality and building a professional interactive version that made an impact.
Software
PHOTOSHOP
ILLUSTRATOR
IN-DESIGN
AFTER EFFECTS
PREMIERE
Languages
English
French
Arabic
Education
Humber College, Canada. 2013 - Present
// Postgraduate Diploma in Fashion Management
Sheridan College, Postgraduate Diploma, Canada. 2012 - 2013
// Postgraduate Diploma in Advertising Management
University of Bristol, UK. 2005 - 2007
// MS. In Advanced Computing - Multimedia
Lebanese American University, Lebanon. 2000 - 2003
// B.Sc. in Computer Science + Minor in Mathematics